GUESTS & RESOURCES
- Cassie Dell: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
Episode Overview:
On the second installment of the Content Strategy Week, Cassie Dell, senior SEO client success manager at Searchmetrics, continues the content conversation. Cassie gives tips on balancing your focus between trending content and evergreen content.
Want to keep up with shifts in search while staying loyal to your content? Take a look at how we have used Searchmetrics Insights to analyze COVID-19’s impact on consumer demand.