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Trending Versus Evergreen

GUESTS & RESOURCES

Episode Overview:

On the second installment of the Content Strategy Week, Cassie Dell, senior SEO client success manager at Searchmetrics, continues the content conversation. Cassie gives tips on balancing your focus between trending content and evergreen content.


Want to keep up with shifts in search while staying loyal to your content? Take a look at how we have used Searchmetrics Insights to analyze COVID-19’s impact on consumer demand.


 

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Cassie Dell

Cassie Dell

Cassie Dell is a Senior Client Success Manager at Searchmetrics with a background in both technical and content SEO. She has more than 7 years of experience in the industry working on projects with varying complexity from on-demand, local news performance to eCommerce gap analysis. Cassie works with enterprise clients to strategize, optimize and produce successful Google results.

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