Tag archive: social


Industry watchers said in 2017 that search builds traffic and social builds brands, but Chinese developments could change everything. As digital marketers consider allocating resources to one or the other, they might want to consider that the distinction between search and social looks set to fall away in China. Google’s investments indicate that what happens in […]


Looking to reduce costs when marketing online? Blam! A lot of conversations these days go something like this: “Let’s focus on content marketing. Amazingly high-value and high-quality content is clearly what’s Google’s looking for (all those online articles I read say so), so why sweat traditional SEO and social media as much as we used […]

June 8th, 2016 | General 6 comments
SEO High-Flyer Searchmetrics

Recent studies show: The number of people in need of a vacation who still personally book their flight to the destination of their dreams at a travel agency has significantly decreased in recent years. Conversely, the number of online bookings is steadily increasing – with an upward trend. Who are the top players? Who has […]

August 3rd, 2013 | Analysis No comments

Week of July 1, 2013  noteworthy search marketing news edition 3: Mobile: A New Element For The Periodic Table Of SEO Success Factors Mobile is an important element that has now been added to the Periodic Table of SEO Success Factors. With Google officially announcing that sites with bad mobile SEO will not rank as […]

July 6th, 2013 | General 2 comments
Google and sentiment analysis

Last week we looked at how Google might look at and use the social graph in search and advertising. People are indeed an ever growing source of signals that can be mined. That’s fairly obvious. Another area that this could connect of course is in reviews, or more specifically, sentiment. How might a search engine […]

January 17th, 2013 | Analysis, General 15 comments

Full access to Searchmetrics Essentials for all free registered users and customers! Although I love spending time with my two kids and my wife during the holidays, I’m not really a Christmas fan. Instead of celebrating in the age old traditions of eating, drinking, eating, sleeping and eating,  I prefer to create things and come […]

December 23rd, 2011 | Essentials No comments

I have another quick post for you all. We have just finished presenting our new Searchmetrics Essentials software (which includes modules for monitoring search and social media marketing) in London, Paris and New York, before going live at  DMEXCO  in Cologne. For SMX New York we threw a VIP party in Manhattan to celebrate the […]

October 5th, 2011 | About us, Events 7 comments

The wait is finally over. After more than one year of development time, a lot of sweat and hundreds of thousands of working hours, we are very proud to present a complete new software family. More. More of everything! This is what drives us and what we have incorporated in our new software for your […]

September 21st, 2011 | Essentials 1 comment