Tag archive: search marketing


Industry watchers said in 2017 that search builds traffic and social builds brands, but Chinese developments could change everything. As digital marketers consider allocating resources to one or the other, they might want to consider that the distinction between search and social looks set to fall away in China. Google’s investments indicate that what happens in […]

Like a train pulling out of a station, Google’s long-awaited mobile-first initiative represents a journey to new places. After the confirmation of the rollout on March 26 2018, it took a while for things to really get moving, but in September 2018, mobile-first started to pick up the pace, as Google sent out a wave […]

September 20th, 2018 | Unwrapping the Secrets of SEO 1 comment

Looking to reduce costs when marketing online? Blam! A lot of conversations these days go something like this: “Let’s focus on content marketing. Amazingly high-value and high-quality content is clearly what’s Google’s looking for (all those online articles I read say so), so why sweat traditional SEO and social media as much as we used […]

June 8th, 2016 | General 6 comments

For many businesses, the process of divvying up paid and organic search marketing dollars often relies more on gut feeling than science. Since paid appears to offer an easier path to understanding whether you’re getting bang for the buck (you paid this for click, and saw this resulting rise in sales over this period in […]

May 17th, 2016 | SEO News 1 comment

by Tyson Stockton and Sebastien Edgar    When Google evolves, search quakes. As the search giant, Bing and others tinker (sometimes publicly, sometimes not) with their respective algorithms, marketers must always remain on war footing to respond quickly to the seismic ripples that such actions could bring to their businesses, according to presentations at the […]

May 11th, 2016 | Events 1 comment

Week of July 1, 2013  noteworthy search marketing news edition 3: Mobile: A New Element For The Periodic Table Of SEO Success Factors Mobile is an important element that has now been added to the Periodic Table of SEO Success Factors. With Google officially announcing that sites with bad mobile SEO will not rank as […]

July 6th, 2013 | General 2 comments

Our recent webcast on “Forecasting and Conversions with Big Data” plus our upcoming webcast on “5 Steps to Maximize Your Search ROI” give you the insights needed to see digital success! Two weeks ago, Searchmetrics very own Paul Bongers (@BongersP) hosted a webcast on “Unlock the Keys to Forecasting and Conversions with Big Data” with […]

July 3rd, 2013 | Events, General 4 comments

Week of June 24, 2013  noteworthy search marketing news edition 2: F.T.C Tells Search Engines to Label Advertising as Such  On Tuesday, the Federal Trade Commission told two dozen search engine providers they should more clearly differentiate between results, paid content and advertising on Web pages. The commission has stated they have noticed a decline […]

June 29th, 2013 | General, SEO News 3 comments
Searchmetrics Prediction: Google+ overtakes Facebook

Heard around the web! In case you missed it, here is a round up of news on SEO, PPC, Social media and more! This is the first edition of noteworthy links on search marketing this week. Every week we will begin to share some of the top stories we liked with a general synopsis on […]

June 21st, 2013 | General, SEO News 5 comments