search engine optimization
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Are Speed Ranking Factors a Magic 8-Ball for Google?
Analysis Time to read: 8 minFor a while now, the stock answer to the question of whether speed matters much as a Google search ranking factor has been a source of frustration.Read More -
Why Is Google Punishing Media for Old Content?
Memo to the Modern Marketer Time to read: 6 minMore than two dozen of some of the biggest brands in media experienced steep plunges in online visibility this week.Read More -
RankBrain, AI, and the Evolving Anatomy of Google
Industry News and Trends Time to read: 8 minThis article discusses what we know so far about RankBrain Google's machine learning addition to its core algorithm, as well as its implications for search.Read More -
Mobile Ranking Factors 2015: The Rise of Mobile Search
Analysis Time to read: 10 minArticle introducing Searchmetrics study, Mobile Ranking Factors 2015. This study offers key insights into mobile search, contrasted with desktop results.Read More -
Visibility Guard (beta): preemptive loss prevention via automatic monitoring
Suite News Time to read: 8 minVisibilty Guard from Searchmetrics is an innovative new solution to protect your most important money pages from costly, unexpected losses in traffic and conversions caused by unexpected technical errors.Read More -
Search Experience Optimization: Is It Time to Rebrand SEO?
Industry News and Trends Time to read: 16 min -
Google Mobile Update: Everything You Need To Know
Industry News and Trends Time to read: 12 minWebsites that are not mobile-friendly are highly vulnerable to losing rankings with the Google Mobile Update. What does this mean for you?Read More -
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SEO pole position: an analysis of the car rental sector
Analysis Time to read: 8 minWe have examined how the car rental industry is set up online with special respect to SEO, Google rankings and social media performance.Read More -
SEO high-flyer: Analyzing the air travel industry
Analysis Time to read: 6 minThe white paper “SEO and air travel providers – Who’s grounded and who’s taking off?” provides an overview of the current industry in the air travel sector.Read More