Tag archive: reporting


If you want to report on the success of your SEO campaigns within your company, and you want to develop a data-driven SEO strategy, then you need to be able to show people meaningful numbers. In this article, I will explain how you can create dashboards that perfectly distinguish brand from non-brand traffic, and also […]

September 20th, 2018 | Unwrapping the Secrets of SEO 2 comments

In the “Big Data in SEO” article series, I guide you through the seven topics that are important for enterprise SEOs. This first part is about how to organize your team using the Searchmetrics Suite. We would probably all agree on the following: data is the real treasure in the Internet economy. And “Big Data” […]

March 18th, 2013 | Product Notes 1 comment