Podcasts
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The next generation of Black Hat SEO tactics
Voices of Search Time to read: 19 minIt’s easy to dismiss black hat SEO as a set of tactics long overcome by Google guidelines. But as link farms die, cloaking tactics become more sophisticated. And in the case of our host Ben, a misunderstanding of Google guidelines let to black hat penalties that torpedoed an acquisition.Read More -
Introduction to Grey Hat Month and White Hat SEO
Voices of Search Time to read: 21 minNavigating the waters of Google compliance. It used to be an art form, now it’s just good SEO practice to hue to ‘white hat’ SEO practices. In this episode, Ben and Jordan discuss the guidelines and requirements and how to understand them to follow great Google SEO practices and hygiene.Read More -
August 2019 SEO Winners and Losers: Facebook ascends, Netflix softens, YouTube dominates while Twitter slides
Voices of Search Time to read: 32 minFacebook rebounded, Twitter slid and Netsuite softenend while YouTube continues to dominate SEO visibility. Will Twitter correct their slide? Does Sling have a chance?Read More -
How Google interprets website context and settings
Voices of Search Time to read: 21 minGoogle’s search algorithms must consider the users context: their location, language, custom settings and inherent personalization attributes. Optimal search results depend on it.Read More -
Are you sending the right usability signals to Google?
Voices of Search Time to read: 21 minDo you know whether your website is sending poor usability signals to Google? Identifying and avoiding the pain points that users encounter and ensuring that your website is not throwing off the signals that cause Google to deprecate otherwise outstanding content is the focus of today’s episode.Read More -
Content quality according to Google
Voices of Search Time to read: 23 minContent quality, it’s more than what’s on a single page – it’s everything that surrounds your content, the way that people navigate to it and the performance of your site. Eloquently captured by the acronym E-A-T, and an important recent Google update, SEOs need to consider the relative authority of their content, how Google would measure their expertise and the trust they’ve built around a specific topic.Read More -
Ever wonder how Google measures content relevance?
Voices of Search Time to read: 18 minThe relevancy of your online content and its success in the SERPs depends on sending quantifiable, measurable signals that squarely match the core topic and intent of a given page (aka, the science of SEO). In this episode, Ben and Jordan talk about balancing keywords and page-level assets to send the right balance content relevancy signals to Google.Read More -
Mastering the Algorithm by understanding how Google handles search queries
Voices of Search Time to read: 23 minGoogle’s dominance is built on understanding what end users are trying to accomplish. Better known as user intent, Google’s ability to diagnose and parse informational, transactional and navigational queries is a key element of their search algorithms and our starting point for Algorithm WeekRead More -
Understanding and navigating Google Guidelines and Policies
Voices of Search Time to read: 28 minUnderstanding the nuances and relationships between Google Guidelines and their supporting policies is a mainstay of the SEO community. In the 111th episode of Voices of Search, we give a crash course on Google Guidelines and Policies, how to interpret them and where to source the information you’ll need to stay on top.Read More -
Ranking factors and the Google Algorithm
Voices of Search Time to read: 34 minAre ranking factors the Rosetta Stone of the Google Algorithm or just Pig Latin for SEOs? Ben and Jordan draw distinct lines between the two to help our loyal listeners understand the difference.Read More