Podcasts
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September 2019 SEO Winners and Losers: YouTube and Spotify win the month
Voices of Search Time to read: 30 minWith a little more than a week to determine the impact of the latest Google core update and the Real News update, some early winners are emerging with BuzzFeed as the biggest surprise followed by Spotify while YouTube continues to dominate the entertainment category. Join Tyson Stockton and Ben as they suss out the post-update search landscape.Read More -
Google’s REAL news update
Voices of Search Time to read: 36 minBen and Jordan tackle the rapid-fire series of Google algorithm updates that began on September 10th with no-follow attribution changes (and additions), September 12th with original news reporting and the 18th with rich results clarifications.Read More -
Dealing with a Google manual penalty — Dan Petrovic // Dejan
Voices of Search Time to read: 24 minLearn about the audacious site migration that allowed Dan Petrovic and Dejean marketing to escape and correct a severe manual Google penalty while dropping his link profile from 13,000 to 77 links.Read More -
Grey Hat SEO Link building Practices — Dan Petrovic // Dejan
Voices of Search Time to read: 33 minWhat could lead a well-known Australian SEO agency to delete its entire website and publish a new one? Join Dan Petrovic of Dejan Marketing and learn how a brilliant bit of link building turned into disaster (and how they recovered).Read More -
Penalties & recourse for grey hat SEO practices — Joe Sinkwitz // Digital Heretix
Voices of Search Time to read: 29 minIn the final episode of Grey Hat Week, we take a look at the how to diagnose, define and adjust to the full range of penalties doled out by Google as they catch up to Grey Hat tactics over time.Read More -
Grey hat CRO and experience optimization — Joe Sinkwitz // Digital Heretix
Voices of Search Time to read: 22 minWhen viewed through the right lens, hyper-personalization, user testing and conversion rate optimization are tactics that savvy SEO’s can use to boost performance. Learn how with Joe Sinkwitz from Digital Heretix.Read More -
Grey Hat keyword and content strategies — SRP flooding, stolen content — Joe Sinkwitz // Digital Heretix
Voices of Search Time to read: 31 minWe’re joined again by Joe Sinkwitz, principal of Digtial Heretix and CEO and co-founder of Intellifluence. Listen in as Ben and Joe dig into grey hat strategies for key word stuffing and content hacks as well as slipping into the dark side with content stripping and republishing.Read More -
Grey hat backlinks & social proof practices — Joe Sinkwitz // Digital Heretix
Voices of Search Time to read: 29 minDespite rumors to the contrary, purchasing backlinks remains a popular grey hat tactic for increasing domain authority. In this episode, Ben and Joe dig into the art of purchasing backlinks while remaining in the fuzzy grey zone.Read More -
Life in Grey Hat SEO — Joe Sinkwitz // Digital Heretix
Voices of Search Time to read: 27 minJoin us for the kick-off of grey hat week with Joe Sinkowitz of Digital Heretix as he and Ben explore the landscape of back linking, keyword stuffing and cloaking with a little brand reputation management thrown in for good measure.Read More -
The fuzzy boundary between Grey and Black Hat SEO
Voices of Search Time to read: 28 minGrey Hat SEO is an ill defined practice as much as it is a danger zone for marketers. Join Jordan and Ben to understand the boundaries and risks of operating in the Grey zone.Read More