Podcasts

Cultivating a strong, thriving digital marketing community is more important than ever as SEOs increasingly rely on digital spaces to grow their business. Join host Ben as he speaks with Blush Digital CEO Jim Christian on how he manages his digital community, the Digital Marketers Organization, and what strategies you can apply to grow and successfully maintain your own community.

The SEO industry is composed of a unique community that relies on sharing SEO data and experiences with competitors and colleagues in order to truly understand SEO’s complexity. Join host Ben as he speaks with Blush Digital CEO Jim Christian about what it takes to create and cultivate a digital SEO community and how to find the right one for you.

The COVID-19 pandemic has forced society at large to adjust to a new normal of living alongside the virus until an effective vaccine is developed. Every industry has been affected and will be forever changed - the search industry is no exception. Join host Ben as he speaks with Healthline Media’s Vice President of SEO Ryan Purtill about the future of search as society adjusts to living with COVID-19 and what the new normal in search looks like.

The onset of the COVID-19 pandemic drastically changed user search behavior, placing an increased focus on search for healthcare, health treatments and advice to living with coronavirus. Join host Ben as he speaks with Healthline Media's VP of SEO Ryan Purtill about how user search behavior has changed throughout the COVID-19 pandemic and where it's trending toward in the future.

Google's latest algorithm update indicates a greater shift toward the company prioritizing its own properties in their search engine. Major brands experienced significant losses in visibility after this latest move while others remained unscathed. Join host Ben as he speaks with Searchmetrics' Vice President of Services Tyson Stockton about this trend with Google and how other brands managed to remain on top despite the shift.

JavaScript is vital for many companies and ecommerce sites as they utilize it to generate links to products and content. Yet many JavaScript websites perform poorly in Google as they're not optimized for how Google indexes. Join host Ben as he speaks with Searchmetrics' Director of Services Björn Darko about how important JavaScript SEO is to digital strategies and how to optimize for it correctly. 

Google Lighthouse is a powerful, robust SEO auditing tool that can significantly help improve your digital marketing strategies. Join host Ben as he speaks with Searchmetrics' Director of Digital Strategies Group Björn Darko as they explore Google Lighthouse in depth and share useful tips and tricks to best leverage its powerful capabilities in your digital strategies.

Google's latest update upset SEOs in the industry as social media and media sites saw sharp declines in visibility after it went live. Despite the update's negative effects, it provided a large boost to small businesses struggling to survive through the COVID-19 pandemic. Join host Ben as he speaks with Searchmetrics' Strategic Advisor Jordan Koene about the aftermath of Google's latest update, how it helped small businesses and what happened to LinkedIn after it accidentally de-indexed its website from Google.

The ability to identify and understand your point of diminishing returns is key to ensuring you can make the right strategic decisions to bolster and regain lost traffic. The most common point of diminishing returns is centered around your digital foundation. Join host Ben as he speaks with Searchmetrics’ CMO Doug Bell about how to identify the point of diminishing returns and where to invest in your digital foundation to recoup losses.

Striking the perfect balance between paid and organic search optimizations depends on a variety of different factors. Join host Ben as he speaks with Searchmetrics' CMO Doug Bell on how you can strike the perfect balance between paid and organic search endeavors for your business and brand.