Podcasts

At first glance many SEO beginners would think stock photography choices play a large part in SEO strategies. They generally don’t except for a few aspects such as contextual use. Yet developing trends from Google indicate stock photography will actually be evaluated for ranking quite soon. Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about recent SEO news regarding stock photography and whether using stock images can actually affect your SEO ranking.

Rising ecommerce sales due to the pandemic and stay-at-home orders are turning ecommerce into a crucial battleground space for businesses and companies to significantly boost their revenue. Google’s recent announcement that it’s offering free product listing ads within Shopping Experience to users is leveling the playing field, eliminating barriers of access and increasing competition. Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about the new updates to Google’s product listing ads and what it means for users competing in ecommerce.

Although keyword optimization and creating engaging content are core tenets in SEO, search engines like Google are influencing the core principles of SEO with “Web vitals.” Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about what a web vital is and how optimizing for them is becoming an essential element in SEO optimization.

As coronavirus cases surge throughout the U.S., state governments are rolling back reopening plans and the likelihood of reinstating shelter in place orders are increasing. With another SIP looming, it’s crucial for businesses to take the right steps now to ensure their operations remain uninterrupted. Join host Ben as he speaks with Searchmetrics’ Vice President of Services Tyson Stockton about how to best prepare for another potential shelter in place order.

A technically optimized website is only half the battle when it comes to securing the top spot on Google. You also need the reputation to back it up. Join host Ben as he speaks with iPullRank Founder and Managing Director Mike King about how to build your site’s reputation and authority to signal to Google your site is worthy of reaching the top ranking spot.

June is a major mid-year point for big name brands and organizations as the strategies they implement now significantly impact their Q4 earnings. As the COVID-19 pandemic further complicates business operations, it's more important than ever for businesses to get their strategies right to successfully weather the pandemic's turbulent financial storm. Join host Ben as he speaks with Searchmetrics' VP of Services Tyson Stockton about which companies and organizations set themselves up for success in June, and which ones have found themselves lost in the pandemic's storm.

Despite the growing importance of the role content plays in SEO, excellent content alone isn’t enough to master SEO. Join host Ben as he speaks with hip-hop artist turned master SEO Mike King of iPullRank to talk about the ways you can master SEO outside of just putting words on the page.

Every successful B2B content marketing strategy ends with one essential process - Evaluation. Join host Ben as he concludes B2B SEO Week with Searchmetrics' Director of European Marketing Lillian Haase to talk about how you can, and should be, evaluating your SEO efforts to maximize your B2B impact and evaluate the success of your B2B content strategy.

Most content requires some technical tweaks or edits after publication to truly maximize any content piece's reach. SEO strategies and data acquisition are integral to these processes. Join host Ben as he continues B2B SEO week with Searchmetrics' Director of European Marketing Lillian Haase as they discuss how B2Bs can boost visibility and increase traffic by identifying SEO optimization opportunities in their content strategy.

Content is key to lead generation for every business, including B2B businesses. The challenge with lead generation lies in how to obtain user information ethically and provide the type of content they're looking for at the right time. Join host Ben as he continues B2B SEO Week with Searchmetrics' Director of European Marketing Lillian Haase as they discuss how content is a valuable lead generation tool for B2B businesses.