Tag archive: Google Hummingbird

If you think emotions aren’t important when writing texts, you’re wrong: Google, Amazon, Apple and Facebook are increasingly turning to emotional, multi-dimensional communication and creating new standards in user experience. Linguistic approaches, particularly at a pragmatic level, play a key role in shaping modern digital communication. Users are looking for information, but language doesn’t just […]

October 30th, 2018 | General 3 comments

It’s been just over six weeks since Google officially announced their new ’Hummingbird’ update. Now we’ve had some time to get our heads round the details,  what does it mean for SEO experts and digital marketers? Courtesy of Edmund Garman Hello Hummingbird Amit Singal, Senior Vice President of search at Google, first introduced the algorithm […]