Advertising is everywhere – on average, we see between 4,000 and 10,000 advertising messages every day. With communication taking place to such an excess, it is inevitable that the vast majority of messages will be irrelevant and miss their target. In this blog post, we explain how you can use persona groups for your business […]
If you don’t review your content, then you don’t know its value. You don’t know what is doing well. In all likelihood, this means you’ll be missing opportunities for improvements and wasting resources where they aren’t needed. The best way to make sure you’re not falling into this trap is to audit your content. But […]
If you want to report on the success of your SEO campaigns within your company, and you want to develop a data-driven SEO strategy, then you need to be able to show people meaningful numbers. In this article, I will explain how you can create dashboards that perfectly distinguish brand from non-brand traffic, and also […]
If you want to perfectly serve the needs and interests of your users, you need a clear content strategy. In this article, I would like to show you how you can research different user interests by analyzing the relevant person groups and their needs throughout the stages of the sales funnel. I am Felix Oey. […]
