Digital Strategies Group Archives - Searchmetrics SEO & Content Marketing Blog

Michael Dziewior 2018/10/18

How to use personas to create more relevant content

Memo to the Modern Marketer Time to read: 11 min

Stop missing your communication goals! With personas, you can finally create advertising messages that are really relevant.

Michael Dziewior 2018/10/04

Content Audits: A path to discover your potential and reach your goals

Memo to the Modern Marketer Time to read: 13 min

We run you through the fundamentals of content audits and show you the potential you can unlock for your website if the auditing process is done right.

Felix Oey 2018/09/20

Spotting Low-Hanging Fruits with an SEO Dashboard

Unwrapping the Secrets of SEO Time to read: 8 min

To report on SEO campaigns you have to highlight the most important data. Here, Searchmetrics' Felix Oey shows you how to make dashboards to do just this.

Felix Oey 2018/09/13

How to Generate Persona-Based Content for Organic Search

Unwrapping the Secrets of SEO Time to read: 9 min

Felix Oey shows you how to research different user interests by analyzing the relevant person groups and their needs in all stages of the sales funnel.