Tag archive: content strategy

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Advertising is everywhere – on average, we see between 4,000 and 10,000 advertising messages every day. With communication taking place to such an excess, it is inevitable that the vast majority of messages will be irrelevant and miss their target. In this blog post, we explain how you can use persona groups for your business […]

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If you don’t review your content, then you don’t know its value. You don’t know what is doing well. In all likelihood, this means you’ll be missing opportunities for improvements and wasting resources where they aren’t needed. The best way to make sure you’re not falling into this trap is to audit your content. But […]

Search Metrics SEO Visibility

One of the easiest ways to enter a query space or SERP is to identify what Universal Search news, video, images, shopping and maps/Local verticals are in, or better still, have been in the search results. Identifying past instances that the query space included a Universal Search vertical but currently isn’t currently including the vertical […]

November 6th, 2012 | Analysis No comments