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Should SEOs Keep a Different UX for Mobile & Desktop


Episode Overview:

Join host Ben as he continues Mobile Indexing Week with Jordan Koene, SEO Strategist and Advisor to Searchmetrics. Together they discuss if SEOs should focus on different user experiences for mobile and desktop. 

While Google has decided to crawl mobile-only sites, Jordan states that it is “critical” for businesses to still maintain a good user experience for desktop. Desktops are important and are not going anywhere anytime soon. No matter the device, the experience still needs to be inclusive to the device. As technology advances, it will enable us even more. 

SEOs and webmasters will need to maintain two experiences despite Google’s focus on mobile. Desktop will still bring traffic to pages and as long experiences are still being built for the ultimate user experience, it will rank.

Jordan Koene

Jordan Koene

Previously the CEO of Searchmetrics Inc, Jordan Koene is an Advisor to Searchmetrics, supporting the thought leadership and innovation. Prior to working at Searchmetrics he was the Head of SEO and Content Development at eBay where he led the development of content and technical improvements for the organization. He is an expert in SEO with over 20 year’ experience in the field.

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