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Should I Build a Company Directory? – Jordan Koene // Searchmetrics

GUESTS & RESOURCES

Episode Overview:

Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about how building a company directory page can boost your SEO efforts. Together they use Ben’s MarTech website as a case study to see how valuable a company directory page is to an overall SEO strategy.

Countless directory pages exist online, and the key to differentiating your directory is to offer unique features while including all essential directory features that already exist. The more comprehensive and distinct your directory is, the more likely Google will rank it higher above competitors.

Before you dive into creating a directory, start small instead of committing to a huge directory of more than a 100 pages. Testing user engagement features like voting for businesses or ranking podcasts to gauge engagement traffic is vital to ensuring demand exists for your directory.