Voices of Search
Voices of Search arms SEOs with the latest news and insights they need to navigate the ever changing landscape of search engine optimization (SEO) and content marketing. From the heart of Silicon Valley, Searchmetrics’ CEO Jordan Koene delivers actionable insights on using data to navigate the topsy-turvy world now being created by Google, Apple, and other search giants.
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Google’s rise to the top of search and how they ate their competitors’ lunch
Voices of Search Time to read: 33 minJordan Koene and Ben Shapiro cover the history of Google's competitors, their rise and fall, and how Google eventually grew to dominate search.Read More -
Career Day with Michael King: How a hip-hop music producer and rapper became a Google SEO expert
Voices of Search Time to read: 53 minTop SEO, sought-after speaker, Michael King’s roots are in coding and music. Learn about how he balances his creative and professional lives, working with Ralph Lauren, LG, and more.Read More -
The inside story with Google’s external ranking factors
Voices of Search Time to read: 42 minWhen it comes to Google, there are a lot of external factors that might seem out of a marketer’s control. Go behind the curtain and learn what SEOs can do.Read More -
Google’s work in progress with health care rankings
Voices of Search Time to read: 18 minWhether you’re a major player like a WebMD or Healthgrades, a university or a chiropractor, what does it take to rank with Google?Read More -
How the travel industry is playing the Google rankings game
Voices of Search Time to read: 25 minWhat are the latest trends shaping the travel marketplace, and the transitions redefining how the major players are playing the online rankings game.Read More -
Fintech revolution: How Google rankings are transforming banking and finance
Voices of Search Time to read: 25 minWith more and more competition, discover how financial companies are gaining market share once considered impossible.Read More -
Built for speed: Google’s ranking factors for media and publishing sites
Voices of Search Time to read: 18 minFor media and publishing, how do you ensure successful rankings on Google? Learn the specific ranking factors and why speed is paramount.Read More -
What are Google’s unique ranking factors for the eCommerce industry?
Voices of Search Time to read: 21 minIn today’s hyper-competitive market, access to data is what outperforms the competition. Learn the specific ranking factors for eCommerce.Read More -
The importance of discussing SEO during earnings calls
Voices of Search Time to read: 28 minSEO can be an important topic for executives to address during earnings calls. It's also becoming a barometer for investors as they evaluate company success.Read More -
How is Google evaluating web content for rankings?
Voices of Search Time to read: 37 minFor Google, content is king, but there’s also a lot that data-driven marketers need to do—including understanding that data is not the enemy of creativity.Read More