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  • Why Brand Marketers Think Content is King

    Brand marketers rely on different types of content and mediums to reach the right consumers and customers for their business. Content is essential to every brand marketers wheelhouse, but is it the only tool at their disposal? Join host Ben as he kicks off Integrated Brand SEO Week with Aimclear’s Vice President of Product Innovation Michelle Robbins to answer a fundamental question - Why brand marketers think content is everything.
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  • How SEO Fits Into a CMO’s Marketing Strategy After COVID-19

    The everchanging, day-to-day nature of the COVID-19 pandemic is proving a challenge for even the most prepared CMOs. Join host Ben as he continues his conversation with Searchmetrics CMO Doug Bell about SEO digital marketing tactics CMOs can utilize throughout the COVID-19 pandemic and how to best prepare resuming full operability when the pandemic eventually ends. 
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  • A CMO’s Guide to Post-COVID-19 World Segmentation

    What we once thought we understood has been upended and defined by a new reality due to COVID-19’s worldwide impact. Teleconference software companies are experiencing unprecedented gains while travel and hospitality businesses are experiencing uncertainty and losses. Join host Ben as he speaks with Searchmetrics’ CMO Doug Bell about the reality businesses are dealing with under the threat of COVID-19 and how businesses are surviving while brick-and-mortar locations are closed.
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  • Is COVID-19 a Plague for CMOs or an Opportunity for SEOs?

    COVID-19 is significantly impacting the travel and hospitality industry, but it's also negatively impacting digital advertising in several different ways. Although digital advertising seems uncertain, opportunities for brands to flourish under the current circumstances exist. Join Ben as he concludes his discussion with Searchmetrics CEO Matt Colebourne about the economic impact of the COVID-19 pandemic, the effects it’s having on the SEO community and ways to adapt and seize potential opportunities for growth.
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  • Searchmetrics’ CEO’s View of the Evolving SEO Landscape

    SEO can be a difficult industry to keep up with, especially for experts who’ve spent decades working in search since its inception to today. Join host Ben as he continues his discussion with Searchmetrics CEO Matt Colebourne as he shares his expertise and outlook of the global SEO landscape as it currently exists and what companies should prioritize moving forward.
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  • Why a Seasoned Marketing Executive Became Searchmetrics’ CEO

    The flagship CEO role within a company is unquestionably vital, setting the tone and direction for a company’s future. Join host Ben as he speaks with Searchmetrics’ new CEO Matt Colebourne on why he chose to lead Searchmetrics and learn more about how his time in the search industry informed his decision.
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  • March 2020 Winners and Losers: How COVID-19 Impacted Home Lives

    Millions of workers shifted to work from home status as COVID-19 outbreaks spread throughout the U.S., changing the way Americans conduct business, work and search online. Join host Ben as he continues speaking with Searchmetrics' VP of Services Tyson Stockton about COVID-19's effect on ecommerce businesses and brick-and-mortar institutions.
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  • March 2020 Winners and Losers: How COVID-19 Impacted SEO

    COVID-19 is already heavily impacting the SEO landscape with news media channels and health resources seeing huge spikes in online traffic. Despite the giant jumps in visibility, one clear winner emerged in March - teleconference software companies. Join host Ben as he interviews Searchmetrics' VP of Services Tyson Stockton about March's big winners and which teleconference company took the top spot.
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  • Converting Local SEO Visibility Into Leads

    One of the best ways of converting local SEO visibility into leads comes from a surprising source - chatbots. Join host Ben as he continues his discussion with Ana Raynes, CEO of Simplified Impact, on how to best convert your local SEO visibility into leads using chatbots.
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  • Impact of COVID-19 on Local Business SEO

    As the COVID-19 pandemic forces society to take drastic safety precautions with shelter in place methods, many businesses find themselves in danger of losing local business. Fortunately SEO is a vital tool that can help local businesses move their operations online and remain visible with their clients. Join host Ben as he concludes his conversation with Ana Raynes, CEO of Simplified Impact, as they discuss how local businesses can weather the pandemic with SEO.
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