SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Google News-Wave Update: Media Websites Surfing the Winner Tide
Analysis Time to read: 14 minWith the Google Update around June 17th, news websites gained a lot in Visibility. Looks like an update that doesn't make much sense. Find the analysis hereRead More -
Search Experience Optimization: Is It Time to Rebrand SEO?
Industry News and Trends Time to read: 16 min -
Return of the Phantom: Google’s Phantom II Update
Industry News and Trends Time to read: 17 minRead everything about Google's Phantom II: Winners and losers, targeted errors, and everything else you need to know on the Searchmetrics blog.Read More -
Your SEO Team is Not Oprah: 5 Realizations of an SEO Newbie
Unwrapping the Secrets of SEO Time to read: 7 minThe SEO team does not dole out SEO like Oprah doles out cars. It's time to clear some misconceptions about online marketing for industry newcomers.Read More -
Universal Search 2015: An Analysis of Google.com
Analysis Time to read: 7 minBlended Search with News, Videos, Shopping, Images and Maps in the Google-SERPS: In this year's Universal Search study, it's all about Google itself.Read More -
Google Mobile Update/ Mobilegeddon: Winners and Losers US
Analysis Time to read: 16 minAnalysis of winners and losers of the Google Mobile Update of April, 21th. "Mobile-friendly" is now a ranking signal for Google SERPs.Read More -
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Mobile Research Release: Your “mobile-friendly” Solution – Searchmetrics Suite
Suite News Time to read: 7 minSee how Google Mobile Update effects websites - with new Mobile SEO Visibility. Includes desktop vs. mobile rankings, local ranking of 28 cities & more!Read More -
Google Mobile Update: Everything You Need To Know
Industry News and Trends Time to read: 12 minWebsites that are not mobile-friendly are highly vulnerable to losing rankings with the Google Mobile Update. What does this mean for you?Read More -
SEO Benefits of .com Versus Everything Else
Unwrapping the Secrets of SEO Time to read: 4 minWhat's the SEO benefit of using a .com over .info, .org or dot-something else?Read More