SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
-
SEO World Rankings 2018 – The Top Global Domains and Big Winners
Facts & Figures Time to read: 1 min -
-
Google Shopping: Is the Revamped Comparison Service Fairer to Competitors?
Analysis Time to read: 11 min -
Google Giveth and Google Taketh Away: Winners & Losers of 2017
Analysis Time to read: 15 minWhich websites improved their Google rankings the most in 2017? Which domains took the biggest hits? Searchmetrics extracted the top 100 winners and the biggest losers of 2017.Read More -
Unwrapping the Secrets of SEO: The Role of Machine Learning in Google Search
Unwrapping the Secrets of SEO Time to read: 13 minIn this guest article, Olaf Kopp explains what exactly the term Machine Learning refers to and how neural networks are applied in Google Search.Read More -
Google Trends: Experts Predict 2018 Happenings in the World of Search
Industry News and Trends Time to read: 16 minSEO ist sexier than soccer. We asked online marketing experts what they see dominating the 2018 digital agenda and how they see Google’s SERPS changing.Read More -
Googlebot can read JavaScript – how should SEOs react?
Industry News and Trends Time to read: 12 minWhat does it mean for search engine optimization if the Googlebot can now crawl and index JavaScript? We asked a few industry experts to find out.Read More -
Postcards From China: Baidu’s Plan to Conquer Asia with Smart Speakers
Industry News and Trends Time to read: 7 minThe Chinese search engine giant, Baidu, is bringing its first smart speaker to market. The “Raven H” is part of Baidu's plan to take on Google beyond China.Read More -
Searchmetrics Fall Summit 2017 – Recap
Events Time to read: 13 minOnce again, Berlin was host to the Searchmetrics Summit. Read on to catch up on which topics were discussed at this SEO and content marketing conference.Read More -
Unwrapping the Secrets of SEO: How Does Google’s Knowledge Graph Work?
Unwrapping the Secrets of SEO Time to read: 10 minThe Knowledge Graph is Google’s semantic database. But how does the Knowledge Graph actually work? Find the answer in this guest post from Olaf Kopp.Read More