SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Voices of Search Episode 1: Welcome to the Voices of Search
Voices of Search Time to read: 44 minDive deep into the ever-changing world of content and search engine marketing with the Voices of Search Podcast with Searchmetrics’ Jordan Koene.Read More -
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Google Core Update: E.A.T. Makes a Meal of Sites Deemed Less Authoritative
Analysis Time to read: 7 minRead our analysis of the impact of the Google Core Update, also known as EAT, focusing on Expertise, Authority and Trust.Read More -
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Featured Snippets: Who’s Winning the Battle for Position Zero?
Analysis Time to read: 8 minIn this post, we look at what makes the perfect Featured Snippet and we present data, facts and infographics for Featured Snippets in five industries.Read More -
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Google Speed Update: Load Time is a Mobile Ranking Factor
Analysis Time to read: 9 minWith its Speed Update, Google is making load time a ranking factor for mobile search results. Read on to find out which websites take longest to load and who had better hurry up with their site speed optimization if they want to hold onto their rankings.Read More -
Universal Search: Diving Deep into the Facts and Figures for Five Industries
Analysis Time to read: 5 minOur Universal Search data enables search marketers to more precisely understand which integrations appear in the Google search results for their industryRead More -
Unwrapping the Secrets of SEO: How About.com Got Its Groove Back With Domain Splitting
Analysis Time to read: 7 minEven experienced SEOs are sitting up and taking notice: Is domain splitting the new Big Thing in SEO? This is the story of about.com.Read More -