SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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The most visible Websites in the United States 2010 – 2019
Analysis Time to read: 1 minThis video shows the most visible websites in the United States – with weekly SEO Visibility from the Searchmetrics Research Cloud going back to May 2010.Read More -
Introduction to Grey Hat Month and White Hat SEO
Voices of Search Time to read: 21 minNavigating the waters of Google compliance. It used to be an art form, now it’s just good SEO practice to hue to ‘white hat’ SEO practices. In this episode, Ben and Jordan discuss the guidelines and requirements and how to understand them to follow great Google SEO practices and hygiene.Read More -
Unwrapping the Secrets of SEO: Indexing, Website Quality and Meta-Tags
Unwrapping the Secrets of SEO Time to read: 25 minIn this article, we address the SEO issues that matter most to you. To index or to noindex? What is website quality? And what about keywords in meta-tags?Read More -
August 2019 SEO Winners and Losers: Facebook ascends, Netflix softens, YouTube dominates while Twitter slides
Voices of Search Time to read: 32 minFacebook rebounded, Twitter slid and Netsuite softenend while YouTube continues to dominate SEO visibility. Will Twitter correct their slide? Does Sling have a chance?Read More -
How Google interprets website context and settings
Voices of Search Time to read: 21 minGoogle’s search algorithms must consider the users context: their location, language, custom settings and inherent personalization attributes. Optimal search results depend on it.Read More -
Are you sending the right usability signals to Google?
Voices of Search Time to read: 21 minDo you know whether your website is sending poor usability signals to Google? Identifying and avoiding the pain points that users encounter and ensuring that your website is not throwing off the signals that cause Google to deprecate otherwise outstanding content is the focus of today’s episode.Read More -
The most visible Websites in the United Kingdom 2010 – 2019
Analysis Time to read: 1 minThis video shows the most visible websites in the United Kingdom – with weekly SEO Visibility from the Searchmetrics Research Cloud going back to July 2010.Read More -
Content quality according to Google
Voices of Search Time to read: 23 minContent quality, it’s more than what’s on a single page – it’s everything that surrounds your content, the way that people navigate to it and the performance of your site. Eloquently captured by the acronym E-A-T, and an important recent Google update, SEOs need to consider the relative authority of their content, how Google would measure their expertise and the trust they’ve built around a specific topic.Read More -
9 SEO Strategies for Online Retailers in 2019
Unwrapping the Secrets of SEO Time to read: 17 minShould an eCommerce website do SEO for products or just category pages? Here, we answer 9 questions about how to optimize your online shop for Google.Read More -
Ever wonder how Google measures content relevance?
Voices of Search Time to read: 18 minThe relevancy of your online content and its success in the SERPs depends on sending quantifiable, measurable signals that squarely match the core topic and intent of a given page (aka, the science of SEO). In this episode, Ben and Jordan talk about balancing keywords and page-level assets to send the right balance content relevancy signals to Google.Read More