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  • Top 10 Voices of Search Episodes of 2019

    The Voices of Search podcast helped SEOs navigate the tumultuous sea of SEO this year providing expert insights on Google Algorithm updates, interviewing unique figures in the greater SEO community and held strategic planning episodes to arm our SEOs with the knowledge they needed to succeed in an intense year for SEO. This year we’re celebrating reaching a new milestone of 100,000 downloads in 2019 with a top 10 episode list of our most popular, downloaded episodes throughout the year. Here’s a selection of our top episodes selected by you, our listeners!
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  • Improving Cross-Functional Relationships to Boost SEO Endeavors

    Excellent SEO strategies depend on strong cross-functional relationships to effectively succeed. Building sturdy cross-functional relationships require meticulous cultivation much like building a strong SEO strategy requires. Join Ben as he catches up with returning guest Ryan Purtill from Healthline Media on how to build a culture of collaboration to boost department-wide success within a company and how to navigate common difficult relationships between PPC and organic search focused teams.
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  • Seizing SEO Opportunities from Google’s New Shopping Experience

    Google released their yearly top-searched product list in connection with an update to their Google Shopping experience and revealed product search data within their search engine.Data compiled by Google displays the top-trending products over the course of the first three weeks in October 2019. The products are organized into eight categories.
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  • Trending SEO News Stories: YouTube, Site Speed and Updates

    One reliable constant that keeps the SEO industry on its toes is SEO’s never ending variability. Keeping up with the endless changes is a huge task on its own on top of executing a successful marketing plan, but maintaining industry awareness is one of the best ways to stay ahead of the curve. Join Ben and Jordan as they launch Searchmetrics’ first breaking news episode where they aim to increase awareness of industry changes and updates as they discuss three breaking news stories impacting SEO.
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  • 2019 Content Performance Evaluation Strategies

    Google's algorithm updates shook up the SEO landscape in 2019, forcing expert SEOs to question what the best method is to evaluate their content's performance throughout a year full of changes. Join Ben as he chats with SEO expert John Lincoln from Ignite Visibility, who was recently named the Search Marketer of the Year by Search Engine Land, as he shares his expertise on the best way to evaluate your content's performance in 2019 and how to create a new content marketing roadmap for 2020 inspired by Google's updates.
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    Google Update November 2019: Latest News and Analysis

    A confirmed Google Update around the 7th and 8th November 2019 has seen huge changes reported, primarily for travel, food and health websites.
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  • Yearly Planning: Evaluating SEO Performance to Prepare for 2020

    In order to take a confidently informed step forward with your SEO plans and goals for the next year, it’s important to take a retrospective look back to ensure your plan starts off on the right foot. Join Ben and Jordan as they examine the best method to formulating a SEO strategy for next year, explain the benefits of inter-departmental goal setting and the different ways you can develop new career paths within SEO in 2020.
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  • Google BERT Algorithm Update: Contextualizing User Search Intent

    Speculation and uncertainty surround Google’s sudden BERT algorithm update, raising questions among experts in the industry on how big of an impact it will have on search and marketing strategies. Join host Ben and Searchmetrics’ Jordan Koene as they discuss BERT’s initial impact, how it’s changing the way Google analyzes context behind user search queries and how companies should avoid making abrupt, reactionary changes to their marketing strategies.
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    JavaScript SEO: Avoiding the Pitfalls of Server-Side Rendering

    With the use of JavaScript growing, SEO is getting more complex. This post covers five pitfalls when setting up server-side rendering for JavaScript sites.
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  • October 2019 Winners and Losers: Amazon Soars While Travel Sites Plummet

    The last series of Google algorithm updates, including the latest BERT update, are flying like a flurry of boxing jabs, with BERT being the most recent surprise jab from the tech giant. Some companies are successfully dodging the latest punches and coming out on top, while other companies have been taking them square on the chin. Join Ben and Tyson as they discuss some of the early SEO winners and which companies got KO’ed by BERT in the latest Google algorithm update round.
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