SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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Top 10 Voices of Search Episodes of 2019
Voices of Search Time to read: 25 minThe Voices of Search podcast helped SEOs navigate the tumultuous sea of SEO this year providing expert insights on Google Algorithm updates, interviewing unique figures in the greater SEO community and held strategic planning episodes to arm our SEOs with the knowledge they needed to succeed in an intense year for SEO. This year we’re celebrating reaching a new milestone of 100,000 downloads in 2019 with a top 10 episode list of our most popular, downloaded episodes throughout the year. Here’s a selection of our top episodes selected by you, our listeners!Read More -
Improving Cross-Functional Relationships to Boost SEO Endeavors
Voices of Search Time to read: 44 minExcellent SEO strategies depend on strong cross-functional relationships to effectively succeed. Building sturdy cross-functional relationships require meticulous cultivation much like building a strong SEO strategy requires. Join Ben as he catches up with returning guest Ryan Purtill from Healthline Media on how to build a culture of collaboration to boost department-wide success within a company and how to navigate common difficult relationships between PPC and organic search focused teams.Read More -
Seizing SEO Opportunities from Google’s New Shopping Experience
Analysis Time to read: 7 minGoogle released their yearly top-searched product list in connection with an update to their Google Shopping experience and revealed product search data within their search engine.Data compiled by Google displays the top-trending products over the course of the first three weeks in October 2019. The products are organized into eight categories.Read More -
Trending SEO News Stories: YouTube, Site Speed and Updates
Voices of Search Time to read: 26 minOne reliable constant that keeps the SEO industry on its toes is SEO’s never ending variability. Keeping up with the endless changes is a huge task on its own on top of executing a successful marketing plan, but maintaining industry awareness is one of the best ways to stay ahead of the curve. Join Ben and Jordan as they launch Searchmetrics’ first breaking news episode where they aim to increase awareness of industry changes and updates as they discuss three breaking news stories impacting SEO.Read More -
2019 Content Performance Evaluation Strategies
Voices of Search Time to read: 31 minGoogle's algorithm updates shook up the SEO landscape in 2019, forcing expert SEOs to question what the best method is to evaluate their content's performance throughout a year full of changes. Join Ben as he chats with SEO expert John Lincoln from Ignite Visibility, who was recently named the Search Marketer of the Year by Search Engine Land, as he shares his expertise on the best way to evaluate your content's performance in 2019 and how to create a new content marketing roadmap for 2020 inspired by Google's updates.Read More -
Google Update November 2019: Latest News and Analysis
Analysis Time to read: 16 minA confirmed Google Update around the 7th and 8th November 2019 has seen huge changes reported, primarily for travel, food and health websites.Read More -
Yearly Planning: Evaluating SEO Performance to Prepare for 2020
Voices of Search Time to read: 33 minIn order to take a confidently informed step forward with your SEO plans and goals for the next year, it’s important to take a retrospective look back to ensure your plan starts off on the right foot. Join Ben and Jordan as they examine the best method to formulating a SEO strategy for next year, explain the benefits of inter-departmental goal setting and the different ways you can develop new career paths within SEO in 2020.Read More -
Google BERT Algorithm Update: Contextualizing User Search Intent
Voices of Search Time to read: 24 minSpeculation and uncertainty surround Google’s sudden BERT algorithm update, raising questions among experts in the industry on how big of an impact it will have on search and marketing strategies. Join host Ben and Searchmetrics’ Jordan Koene as they discuss BERT’s initial impact, how it’s changing the way Google analyzes context behind user search queries and how companies should avoid making abrupt, reactionary changes to their marketing strategies.Read More -
JavaScript SEO: Avoiding the Pitfalls of Server-Side Rendering
Unwrapping the Secrets of SEO Time to read: 10 minWith the use of JavaScript growing, SEO is getting more complex. This post covers five pitfalls when setting up server-side rendering for JavaScript sites.Read More -
October 2019 Winners and Losers: Amazon Soars While Travel Sites Plummet
Voices of Search Time to read: 29 minThe last series of Google algorithm updates, including the latest BERT update, are flying like a flurry of boxing jabs, with BERT being the most recent surprise jab from the tech giant. Some companies are successfully dodging the latest punches and coming out on top, while other companies have been taking them square on the chin. Join Ben and Tyson as they discuss some of the early SEO winners and which companies got KO’ed by BERT in the latest Google algorithm update round.Read More