SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
-
How eCommerce Websites Can Use Real-Time SEO to Get Organic Product Features in Google
Industry News and Trends Time to read: 15 minAttention eCommerce SEOs! Find out how you can take advantage of Google's Popular Products Feature with real-time SEO via product feeds.Read More -
2020 Prediction Month: Why Local is Becoming Voice Search’s Main Growth Source
Voices of Search Time to read: 26 minVoice search is one of the most intriguing innovations in mobile technology as more Google Homes and Alexas find their way into consumer livingrooms, kitchens and bedrooms worldwide. The devices have proven themselves useful for automating home processes but are lacking in processing actual search queries effectively compared to text queries. Join host Ben as he interviews Courtney Wakefield, co-author of "Voice Search: The New Search Engine," on why developments in voice search have stalled and why local search queries are the key to driving innovation in voice search.Read More -
January 2020 Winners and Losers: Google Updates Shake the SEO Industry
Voices of Search Time to read: 39 minJanuary 2020 saw the release of two updates from Google that shook the SEO industry. As the dust settled, several industries from healthcare to ecommerce experienced significant changes in their visibility while other industry titans remained unfazed. Join host Ben and Searchmetrics’ Director of Services Tyson Stockton as they break down which companies flourished after Google’s first updates of the year and which ones began 2020 at a disadvantage.Read More -
2020 Prediction Month: Why Visual Search Will Surpass Voice Search in 2020
Voices of Search Time to read: 21 minVoice search is an intriguing, exciting component of the total search experience, but little data has been collected on its efficacy to accurately solve user search queries. As developers and search giants like Google continue to iterate and improve the voice search experience, visual search remains strong and continues to grow in popularity among users. Join host Ben as he concludes 2020 Predictions Month with Perficient Digital's Eric Enge reviewing why image search is so appealing and discuss the various obstacles preventing progress with voice search.Read More -
2020 Prediction Month: Google Increases Efforts to Integrate More UI Features
Voices of Search Time to read: 24 minGoogle's initiatives to update and expand its search ecosystem in 2019 led to major gains for the company, changing the way SEOs utilize and interact with their platform. Their efforts are already bearing fruit, as they've begun to draw more users to its platform and ecommerce experience with intuitive UI features. Join host Ben as he speaks with Eric Enge, chief manager at Perficient Digital to analyze Google's new UI features, how they impact SEOs and what tactics to use to get the most benefit from them.Read More -
Amazon vs Google: The Battle for Product Search
Analysis Time to read: 17 minIn this analysis of 10,000 SERPs, we look at which strategies Google follows in the battle for product search, and what Amazon does to fight back.Read More -
2020 Prediction Month: Google Aims to Acquire More of Amazon’s Ecommerce Territory
Voices of Search Time to read: 18 minWe're only a month into 2020 and Google is already squaring up with ecommerce heavyweights like Amazon, releasing two updates with one vastly improving the Google Shopping Experience. As Google makes inroads to acquire valuable ecommerce territory, Amazon remains a stalwart competitor as the preferred performance marketing channel with consumer package companies. Join host Ben and Forrester Analyst Collin Colburn as they analyze Google's new plan of attack, how Amazon may respond and who could emerge the victor in the battle for ecommerce territory.Read More -
2020 Prediction Month: Identifying Macro-Marketing Trends in SEO
Voices of Search Time to read: 24 minIt's no surprise that macro-economic trends significantly impact the SEO industry. What is surprising is the sources of these significant trends - 2020 presidential candidates. Join host Ben and Forrester Analyst Collin Colburn as they continue their 2020 Prediction Month series discussing how 2020 presidential candidates' campaign ads negatively affect brands' visibility and how traditional marketing efforts still retain high value in a digital marketplace.Read More -
2020 Prediction Month: An Expert’s Revealing Insights on SEO’s Future
Voices of Search Time to read: 25 minUpdates and changes in the search industry often hit fast and furious, and it takes a well-trained eye to quickly analyze them just to keep up with every new advancement. Join host Ben as he chats with Forrester Analyst Collin Colburn, a search industry expert, as he shares his experiences, research and industry insights on trending changes and new developments in 2020.Read More -
Google Shopping Experience Update Reveals 2020 Trends and Insights
Analysis Time to read: 5 minGoogle wasted no time in jumpstarting 2020 with a core algorithm and shopping experience update early in the new year. Although it’s too early to determine the core algorithm update’s full impact on the search industry, the Google Shopping update already provides some direction and insights to Google’s greater plans and goals for 2020. Let’s take a look at what the update changes and how it’ll affect the ecommerce landscape.Read More