SEO
Whether you’re an experienced search engine optimization veteran or whether you’re still wondering what SEO stands for, you’ll find everything you need in this section of our blog. Here, we bring you the most relevant industry news, backed up by our expert analysis, itself built upon the best, most comprehensive data in the industry. Read about the latest SEO trends, see which tactics belong on the scrapheap and find out which sites were hit by the latest update to Google’s search algorithm. We’ve got basics for beginners and expert tips for hardened SEO professionals. We ask the big questions – where will SEO be in 12 months time? And we get into the detail – what code tweaks can help improve my CTR? Whatever your SEO questions, you’ll find your answers here.
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5 Ways to Increase your Influence as an In-House SEO
Unwrapping the Secrets of SEO Time to read: 9 minSEO is a huge driver of traffic but SEOs are often poorly integrated into other teams. Here, we show you how to raise your profile as an in-house SEO.Read More -
Google E-A-T: How to Improve your E-A-T Ranking Score
Unwrapping the Secrets of SEO Time to read: 16 minLearn all about how Google uses E-A-T to evaluate websites and find out how to improve your own Expertise, Authorititativeness and Trustworthiness.Read More -
Useful Metrics for Chief Marketing Officers to Measure SEO Success
Voices of Search Time to read: 19 minSEO success can be measured by a multitude of different metrics but knowing which ones are right for your business and goals pose a particular challenge. Join Ben as he concludes CMO Week with Searchmetrics’ Chief Marketing Officer Doug Bell reviewing which KPIs CMOs should utilize to create success in their marketing strategies.Read More -
Searchmetrics is Evolving: Introducing our New Brand Identity
Inside Searchmetrics Time to read: 8 minWe’re delighted to introduce our new website, logo and company vision, one that reflects who we are, how we work and our ambition for the future.Read More -
A CMO’s Guide to SEO: The Myths, Pitfalls and Realities of SEO
Industry News and Trends Time to read: 11 minIf there’s one constant misconception that surrounds SEO, it’s perceived ambiguity. The everchanging nature of SEO requires coordinating across multiple disciplines like website performance, content strategy and customer intent.Read More -
The Executive’s Guide to Positive ROI from SEO
Voices of Search Time to read: 18 minDeveloping strong content marketing and SEO strategies are key to long-term success of your marketing team and ROI. Join host Ben for the fourth episode of CMO Week as he interviews Searchmetrics’ Chief Marketing Officer Doug Bell on operational tips and the tactics needed to drive positive ROI with SEO.Read More -
Traps & Pitfalls of SEO for Chief Marketing Officers
Voices of Search Time to read: 21 minSEO and content marketing efforts are your best bets to creating a winning marketing strategy, but taking shortcuts or violating SEO rules, either intentionally or unintentionally, can effectively destroy your marketing efforts in a single stroke. Join Ben as he continues CMO Week with Searchmetrics' Chief Marketing Officer Doug Bell as they review common traps and pitfalls to avoid in SEO and how to identify false promises shady SEO agencies and contractors use to deceive consumers.Read More -
Best Practices Chief Marketing Officers Can Use to Drive SEO Success
Voices of Search Time to read: 24 minContent driven CMOs are most successful when they take long-view SEO strategic approaches to content marketing. Join host Ben as he continues CMO week with Searchmetrics’ Chief Marketing Officer Doug Bell discussing the realities of SEO success for CMOs, how marketers use SEO to turn their content into predictable revenue generators and much more.Read More -
Myths Chief Marketing Officers Believe About SEO
Voices of Search Time to read: 30 minEngaging with SEO may feel like opening a mystery box full of unknowns. It's no surprise many chief marketing officers opt for more transparent performance marketing strategies, but in doing so often lose a fundamental marketing strategy in the process. Join Ben as he speaks with Searchmetrics' Chief Marketing Officer Doug Bell for CMO Week to debunk the myths CMOs believe about SEO and how to form a better understanding of it.Read More -
Mobile’s Impact on Voice Search
Voices of Search Time to read: 25 minAt the intersection where voice search meets mobile devices lies the next big innovation in SEO - mobile voice search. Despite the high potential the medium holds, innovation and growth has plateaued over the course of the last year. Join host Ben as he speaks with Courtney Cox Wakefield, co-author of “Voice Search,” and head of consumer marketing at Children’s Hospital to discuss the impact of mobility on voice search and how SEOs can use this time to begin implementing new optimization tactics to increase their mobile presence.Read More