Industry News and Trends
The tech industry is an exciting place to be and the world of search engine optimization is no different. Google’s search engine results pages are a volatile environment, with algorithm updates and new forms of search integrations that keep the SEO industry on its toes. Those of us who work in SEO are constantly working to understand what Google is doing to gain that competitive edge. At Searchmetrics, we keep you up to speed on the latest Google updates and the world of SEO. Understand which optimization tactics are en vogue and which have been consigned to the SEO history books.
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Google’s Phantom Menace: Publishers clean up your act
Industry News and Trends Time to read: 6 minGoogle’s Phantom algorithm updates have been both a surprise and menace to sites trying to maintain high SEO visibility.Read More -
Mobilegeddon 2: Are You Facing Godzilla or a Gazelle?
Industry News and Trends Time to read: 5 minLast month, Google announced an update that “increases the effect of the (mobile-friendly) ranking signal” and will begin happening at some point in May.Read More -
Battle of the Ad Bulge: How Google Is Slimming Down Search Results
Industry News and Trends Time to read: 8 minWith the recent removal of right-rail ads, Google is slimming down search results - and that means some changes for SEO's and online markters.Read More -
Need a Mobile App? Pick One from a Google App Pack
Industry News and Trends Time to read: 2 minSearchmetrics is the only solution on the market that can analyze organice and paid app rankings in mobile search, offering users unique and data insights.Read More -
Google Core Update 2016: Analysis of Winners and Losers
Industry News and Trends Time to read: 8 minInitial winner loser analysis of first Google update of 2016. Core Update to Google algorithm has caused considerable changes in search results.Read More -
Phantom Update III: What Google’s updated Quality Guidelines could mean for page rankings
Industry News and Trends Time to read: 8 minGoogle's updated quality guidelines seem to be affecting rankings. This data analysis provides first insights into which branches could be affected.Read More -
RankBrain, AI, and the Evolving Anatomy of Google
Industry News and Trends Time to read: 8 minThis article discusses what we know so far about RankBrain Google's machine learning addition to its core algorithm, as well as its implications for search.Read More -
Google Panda Update 4.2: Are there any results yet?
Industry News and Trends Time to read: 5 minAfter Google started the rollout of the Panda Update 4.2, we analyzed the winners and losers of the new ranking algorithm change.Read More -
Search Experience Optimization: Is It Time to Rebrand SEO?
Industry News and Trends Time to read: 16 min -
Return of the Phantom: Google’s Phantom II Update
Industry News and Trends Time to read: 17 minRead everything about Google's Phantom II: Winners and losers, targeted errors, and everything else you need to know on the Searchmetrics blog.Read More