Analysis
Numbers are great. Data is even better. But without any analysis, you won’t gain any real understanding of what you’re looking at. At Searchmetrics, our SEO consultants, content strategists, and data scientists dig deep into the data to find out what Google is up to and to see who is winning and losing in organic search and why. SEO is all about education, which is why we study the impact of Google updates, track Universal Search developments, and continue to push boundaries and increase precision in our analysis of ranking factors. Our analysis work gives us a platform to build on, enabling us to establish best practices for bring predictable online success.
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HTTPS vs. HTTP – analysis: Do secure sites really get higher rankings?
Analysis Time to read: 5 minGoogle recently anounced to use https as a ranking signal. Is there already an impact on the SERPs? Do https sites already rank better in search than http?Read More -
Universal Search: 2013 Analysis for Google US
Analysis Time to read: 7 minFewer Videos, many Images, more Shopping. Within google.com search results the overall share of Universal Search Integrations has increased in 2013.Read More -
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SEO analysis: Why Expedia.com lost 25% of their visibility (update)
Analysis Time to read: 18 minSEO analysis of expedia.com: The domain lost 25% of their SEO Visibility in Google search results probably caused by unnatural links / hard anchor texts.Read More -
The not so ingenious drop in SEO visibility of rapgenius.com (Update)
Analysis Time to read: 4 minAnalysis and post screenshots of the current SEO visibility of rapgenius.com.Read More -
SEO pole position: an analysis of the car rental sector
Analysis Time to read: 8 minWe have examined how the car rental industry is set up online with special respect to SEO, Google rankings and social media performance.Read More -
SEO high-flyer: Analyzing the air travel industry
Analysis Time to read: 6 minThe white paper “SEO and air travel providers – Who’s grounded and who’s taking off?” provides an overview of the current industry in the air travel sector.Read More -
Having doubts about the Searchmetrics’ US Google Ranking Factors study?
Analysis Time to read: 14 minOk, so you have some doubts about Searchmetrics’ Ranking Factors 2013 study. Well, we've answered some of your most burning questions about our study.Read More -
The Ranking Factors – Rank Correlations 2013 for Google USA
Analysis Time to read: 8 minRanking Factors for Google USA: what do top URLs in the Google SERPs have in common, and what makes them different from the more poorly ranked pages.Read More