Analysis
Numbers are great. Data is even better. But without any analysis, you won’t gain any real understanding of what you’re looking at. At Searchmetrics, our SEO consultants, content strategists, and data scientists dig deep into the data to find out what Google is up to and to see who is winning and losing in organic search and why. SEO is all about education, which is why we study the impact of Google updates, track Universal Search developments, and continue to push boundaries and increase precision in our analysis of ranking factors. Our analysis work gives us a platform to build on, enabling us to establish best practices for bring predictable online success.
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Google Freshness Update – Many winners, few losers
Analysis Time to read: 7 minGoogle confirmed a new bigger Google Index update. Get a bigger overview about the impact of the new Google Freshness Update.Read More -
Google Panda update in Switzerland – Winners and Losers
Analysis Time to read: 5 minThe Google Panda update did not stop at Switzerland and to fully assess the impact on the DACH region, this summary (following Panda in Germany and Panda in Austria) examines the Swiss winners and losers.Read More -
Google Panda update in Italy and Spain – Winners and Losers
Analysis Time to read: 9 minWe are now announcing the winners and losers of the Google Panda update for Italy and Spain.Read More -
Google Panda Update in Austria – Winners and Losers
Analysis Time to read: 5 minWe want to show you what sites were affected by the rollout of the Google Panda Update in Austria.Read More -
Google Panda Update in France – Winners and Losers
Analysis Time to read: 8 minHaving considered the German winners and losers, here is an analysis of which French sites have incurred visibility gains and losses from Google Panda Update.Read More -
Panda Update: Detailed search for winners
Analysis Time to read: 4 minBig losers but only small winners: this odd imbalance is always the most striking thing about the Panda Update movers & shakers lists from the USA, UK, and now, Germany.Read More -
Google Panda Update in Germany – Winners and Losers
Analysis Time to read: 7 minGoogle finally updated the German index yesterday. We show you the winners and losers of the Google Panda update.Read More -
The highs and lows of the OneBox – Universal Search numbers
Analysis Time to read: 7 minGoogle is strongly pushing the news, images, video and shopping Universal Search integrations in its 'normal' search.Read More -
Is introducing Subdomains the Panda Cure?
Analysis Time to read: 6 minEver since the introduction of the Panda Update, affected publishers have been scrambling to recover rankings and search traffic. Is there a panda cure?Read More -
First lessons from Google Instant
Analysis Time to read: 9 minFor two weeks now, Google Instant has been open for non-logged in users, meaning that it is now widely available in Germany.Read More