GUESTS & RESOURCES
- Anatolii Ulitovskyi: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
Join host Ben as he discusses SEO strategy for LinkedIn with Anatolii Ulitovskyi, CEO of SEO Tools TV and a LinkedIn influencer with over 50,000 followers.
While most marketers wouldn’t think of LinkedIn, or social media in general, as part of an SEO strategy, it can be quite impactful and with a shorter time frame than typical SEO strategies. For Anatolii, building out his LinkedIn and YouTube presence with authentic content and helpful commenting tactics led to significant results.
What specifically works well for Anatolii? Most importantly, consistency, and testing. He posts at minimum several times per day, some days more than 10 times. And doing his own testing is important, as what worked for others doesn’t always work for him. Much of his success on LinkedIn also came from commenting, focusing specifically on relevant influencers’ posts to help bolster the same inspiration via the commenting as was intended in the post itself. In short, be genuinely helpful.