GUESTS & RESOURCES
- Jordan Koene: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
Join host Ben as he continues SEO Planning Week with Searchmetrics’ Strategist and Advisor Jordan Koene as they discuss the next step in planning after goal alignment – Defining your yearly initiatives.
Initiatives are the body of work you’re creating for the quarter and year overall, and the goals you aim to accomplish with them. To ensure the success of your initiatives it’s best to break big items into smaller, more manageable items. A commonly overlooked area in the defining initiative phase is analytics and reporting processes.
Setting up the right reports and data collection methods is a critical initiative for organizations. Correctly setting up these aspects ensure your teams are better able to manage resources. Mismanagement of resources constrains the use of resources, proving a significant obstacle in operations.
Defining your initiatives’ resource needs to leadership is key to avoiding resource constraints, eliminating a significant obstacle in achieving initiative goals.