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SEO Content Strategy Playbook


Episode Overview:

Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene to review SEO content strategies to apply while creating a website. Jordan examines Ben’s MarTech website as a case study for how to approach growing organic traffic.

Taking inventory of content assets is a helpful way to identify the topics and subjects that are organically performing well. These insights can help tailor your organic approach, helping map current traffic trends. The information can be used to see what terms and topics competitors are ranking highly for.

Competing for popular head terms, like iPhone, is an uphill battle, although ranking highly for them can be achieved through other methods. Creating content about these topics and including more long-tail key terms can circumvent the competitive head-term landscape, while still receiving recognition from Google as valuable content.

Jordan Koene

Jordan Koene

Previously the CEO of Searchmetrics Inc, Jordan Koene is an Advisor to Searchmetrics, supporting the thought leadership and innovation. Prior to working at Searchmetrics he was the Head of SEO and Content Development at eBay where he led the development of content and technical improvements for the organization. He is an expert in SEO with over 20 year’ experience in the field.

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