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Semantic Search’s Impact On SEO — Kathy Brown // Searchmetrics

GUESTS & RESOURCES

Episode Overview:

Semantic search aims to improve the quality and relevance of research results but displaying results not only based on exact search terms but also the meaning and context of the search query and getting a better understanding of  user intent. This should, in turn, mean the search results displayed should be of better quality and more relevant.

Kathy Brown, SEO consultant at Searchmetrics joins host Benjamin Shapiro to talk about the impact of semantic search on SEO. What is semantic search? And why is Google investing in it? In this episode, Ben and Kathy discuss the relationship between SEO and semantic search.