At the Adobe Omniture® EMEA Summit 2011 in London, Adobe announced that Searchmetrics will be the first international search analytics software provider to take part in the Adobe Genesis Partner program. Thanks to this integration, with an expected release in Q3 of this year, customers of the Adobe Online Marketing Suite will be able to…
- easily compare performance metrics from both paid and organic search results,
- undertake bid optimization through organic rank scenarios,
- and receive keyword recommendations based on organic search performance.
John Mellor, Vice President of Strategy and Business Development, Omniture Business Unit, Adobe said: ‘With Searchmetrics, our joint customers will benefit from a clear picture of their search activities and the ability to fully optimize their SEM measures.’
Underlining this, Adobe gave Searchmetrics the award for ‘Best Technology Partner, EMEA 2011’. Thanks!