GUESTS & RESOURCES
- Rand Fishkin: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
Join host Ben as he kicks off a series of conversations around SEO with Rand Fishkin, co-founder, and CEO at SparkToro. Together they discuss the evolution of SEO and search marketing from the viewpoint of Rank Fishkin.
Rand and Ben dive into the topic of search marketing and how it is interpreted by the digital marketer. Rand talks about the beginnings of his career and where SEO is today. He discusses some of the biggest changes he has seen in digital marketing. While many companies have now established SEO as a marketing channel and many would consider it as one of the top five most important channels. That was not the case 10 years ago.
SEOs have consistently been focusing on search engine optimization. While SEO used to remain in the background of marketing, it is now safe to say that it is front and center. Over the years it has slowly seeped into all aspects of marketing, especially for conversation rates and website traffic. Rand discusses that it wasn’t a tipping point that led SEO to be favored, but a gambit of things.
One of the things to kick start SEO was advertising. Since the 1940’s companies have advertised themselves for growth. Over the years, it has become more common and something to invest in.