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Rand Fishkin’s Strategy for Integrating SEO & Marketing Outreach


Episode Overview:

Join host Ben as he concludes his conversation with Rand Fishkin, co-founder, and CEO at SparkToro. Together they discuss the importance of integrating PR, social influencers, and SEO.

SEO is evolving and overlapping with other marketing initiatives like influencer outreach, PR channels, and social media. Google is looking at these signals to determine what your domain authority should be. Rand discusses the integration of influencers, social, and PR with SEO strategy.

When it comes to building a brand, the SEO strategy should take the front seat. This is done through a collection of content marketing, PR, social, brand marketing, product marketing, and more. A brand’s reputation is built through all of these factors and should be in your marketing mix. The best way to raise a brand is to build up branded strength by being a hub of knowledge for your audience. SEO will help your marketing and marketing will help your SEO.

Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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