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Tyson Stockton
Tyson Stockton 2021/03/21

Rand Fishkin’s Guide to Understanding Your Audience

Voices of Search Time to read: 1 min

GUESTS & RESOURCES

Episode Overview:

Join host Ben as he continues his conversation with Rand Fishkin, co-founder, and CEO at SparkToro. Together they discuss the importance of understanding your audience.

Rand kicks off the discussion with his career path and his decision to move away from SEO. His current position stems from a clause in his contract and his desire to explore market research, competitive intelligence, and more. This field has always fascinated Rand and as a marketer, this was an area he wanted to explore and solve.

Companies often struggle with finding where they should target their customers online. To make matters harder, some of these customers don’t know where they should start their searches. Rand’s goal is to help companies answer customers’ questions through search.

You have to understand who your customer is in order to build out your marketing strategy. Rand recommends not using demographic data when it comes to developing your strategy. By answering the “who”, the “what” and the “why”, companies can build out great marketing to reach the people who need it.

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Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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