Ever since the introduction of the Panda Update, affected publishers have been scrambling to recover rankings and search traffic. One of the most outspoken publishers is the content farm hubpages.com, which lost 80% of its visibility in Google US search results in the initial rollout of Panda. Their CEO dealt with the situation aggressively, publically […]

July 15th, 2011 | Analysis, Onpage 9 comments

What a surprise! Once again, I’m introducing a new feature from the Searchmetrics Suite and one that I’m very much looking forward to working with when it finally goes live today. And, it’s all about analyzing subdirectories and subdomains using the Quick Analysis database. Why is this so important? I’ll explain that in a minute. […]

July 14th, 2011 | General, Product Notes 2 comments

For two weeks now, Google Instant has been open for non-logged in users,  meaning that it is now widely available  in Germany. How has this affected search behavior and what should search marketers be expecting? A few facts and figures, partly following from the Google Instant American launch in January this year. What does Google […]

June 14th, 2011 | Analysis, General 5 comments

Just came back from a breakfast meeting with Mike Butcher from Techcrunch held at the St.Oberholz at Rosenthaler Platz in Berlin Mitte. Following an announcement only made 2 days ago about 30 people (and counting when I left the place for my next meeting) to pitch our companies. Great spirit, great people, great ideas. What […]

June 1st, 2011 | Events, General No comments

At the Adobe Omniture® EMEA Summit 2011 in London, Adobe announced that Searchmetrics will be the first international search analytics software provider to take part in the Adobe Genesis Partner program. Thanks to this integration, with an expected release in Q3 of this year, customers of the Adobe Online Marketing Suite will be able to… […]

May 27th, 2011 | About us 1 comment

We have improved our Keyword Page Optimizer (KPO) so that our clients and partners can benefit from the Suite like never before. Until now, KPO analyses could only be performed within a small, clearly defined limit. Not anymore! We now offer our users as many analyses as there are domains in their Domainpool – so […]

May 20th, 2011 | Onpage, Product Notes No comments

Two months ago the New York Times published an article with the headline “The Dirty Little Secrets of Search“. They where able to prove that US department store J.C.Penney used excessive linkbuilding practices on its online store, violating Google’s Web master rules. Google reacted immediately and many of J.C.Penney’s keywords lost their rankings in Google’s […]

May 18th, 2011 | Analysis 20 comments

With all the recent enthusiasm for numbers and graphs, today we’ll take a look at the what Google’s Panda /Farmer Update and SEO at its most basic are always about – good content. In other words, what interests people, what they want to read and/or what drives them to buy stuff online – content that […]

May 4th, 2011 | Onpage 1 comment

Author: Marcus Tober The following is a short summary of my contribution to the SMX 2011 in Munich. Whereas a few years ago entering a search query into Google only resulted in a simple listing of search results, today it bustles with a colorful mix of image, video, shopping, and map results – the so-called […]

April 21st, 2011 | Events, Onpage 9 comments

There’s been a fair bit of interest in the analysis we posted last week about Google’s global English language roll out of the Panda algorithm update and we wanted to clarify some things about how we arrived at the data and what it means. This post should help explain why our analysis found that some […]

April 18th, 2011 | Analysis 11 comments