We have improved our Keyword Page Optimizer (KPO) so that our clients and partners can benefit from the Suite like never before. Until now, KPO analyses could only be performed within a small, clearly defined limit. Not anymore! We now offer our users as many analyses as there are domains in their Domainpool – so […]

May 20th, 2011 | Onpage, Product Notes No comments

Two months ago the New York Times published an article with the headline “The Dirty Little Secrets of Search“. They where able to prove that US department store J.C.Penney used excessive linkbuilding practices on its online store, violating Google’s Web master rules. Google reacted immediately and many of J.C.Penney’s keywords lost their rankings in Google’s […]

May 18th, 2011 | Analysis 20 comments

With all the recent enthusiasm for numbers and graphs, today we’ll take a look at the what Google’s Panda /Farmer Update and SEO at its most basic are always about – good content. In other words, what interests people, what they want to read and/or what drives them to buy stuff online – content that […]

May 4th, 2011 | Onpage 1 comment

Author: Marcus Tober The following is a short summary of my contribution to the SMX 2011 in Munich. Whereas a few years ago entering a search query into Google only resulted in a simple listing of search results, today it bustles with a colorful mix of image, video, shopping, and map results – the so-called […]

April 21st, 2011 | Events, Onpage 9 comments

There’s been a fair bit of interest in the analysis we posted last week about Google’s global English language roll out of the Panda algorithm update and we wanted to clarify some things about how we arrived at the data and what it means. This post should help explain why our analysis found that some […]

April 18th, 2011 | Analysis 11 comments

“Have you noticed that search has changed?” At the Searchmetrics Partner Meeting the day before the SMX in Munich, SEOmoz boss Rand Fishkin went on a journey through the history of SEO with the assembled guests, arriving finally at the future. In “The Evolution of Google Rankings” he didn’t pine for the good old days, […]

April 14th, 2011 | Events 2 comments

  By Marcus Tober As you’ve probably read somewhere recently (or maybe you were impacted by directly),  Google released the “Panda Update” – labelled the “Farmer Update” Thursday February 24. Thanks to our leading SEO analytics software, the Searchmetrics Suite, we were able to show which websites were both negatively and positively impacted by this […]

April 12th, 2011 | Analysis, General 223 comments

The dust has settled – but we still don’t know for sure how it all got stirred up in the first place. I’m referring of course to the Farmer Update that Google prefers to call the ‘Panda Update’. A few hundred US sites caught it hard at the end of February – and now we’re […]

April 5th, 2011 | Analysis, General No comments

The ‘Farmer Update’ reminded me of my promise from the beginning of the year to come back to a few of the topics from Agenda 2011. And right now the Farmer Update is raising questions regarding the number of useful subpages that can be found in the index. My tip from two months ago: “Tip […]

March 21st, 2011 | General 1 comment

Yesterday we released an update to the Searchmetrics Suite (5.9.6) where we’ve introduced 2 new features to the Searchmetrics Suite. A shortcut to simplify management of Backlinks As main feature you can now add interesting links found via the Suite’s Hub Finder or Backlink Analysis – directly into the Link Manager. How does it work? […]

March 16th, 2011 | General, Product Notes 1 comment