Author: Marcus Tober Having considered the German winners and losers, here is an analysis of which French sites have incurred visibility gains and losses from Google’s Panda Update. In France, the update seems to have affected a similar group as in Germany, the USA and England, but there are still a few surprises you might not […]

August 17th, 2011 | Analysis 16 comments

Big losers but only small winners: this odd imbalance is always the most striking thing about the Panda Update movers & shakers lists from the USA, UK, and now, Germany. There is a dramatic loss of visibility – up to 99% – but the winners have only enjoyed modest gains. How can this be? The […]

August 16th, 2011 | Analysis 7 comments

Author: Marcus Tober Google finally updated the German index yesterday. They communicated in their German and English  Google-Webmaster-Central Blog that the changes are now in place for every language except Japanese, Chinese and Korean. As expected, the algorithm change was aimed mainly to article directories, content aggregators and people search engines. But the panda is still up to its reputation to provide surprises. What made it challenging for us is the […]

August 13th, 2011 | Analysis 22 comments

Today, I’m writing about Universal Search. I can’t shake the feeling that Google is strongly pushing the news, images, video and shopping integrations in its ‘normal’ search. At the moment, these snippets seem kind of, well, ‘understated’. To the naked eye, there is little to distinguish them from the organic index, at least with the […]

August 8th, 2011 | Analysis 11 comments

Ah, shoot. With blockbuster search terms like ‘Firefox’ or money keywords like ‘LTE,’ at some point it feels like you just start running out of SEO ideas. Sometimes the best site structures, the most beautiful content and even the most sustainable link building, fail to make any headway. With difficult keywords like these, only sheer […]

Ever since the introduction of the Panda Update, affected publishers have been scrambling to recover rankings and search traffic. One of the most outspoken publishers is the content farm hubpages.com, which lost 80% of its visibility in Google US search results in the initial rollout of Panda. Their CEO dealt with the situation aggressively, publically […]

July 15th, 2011 | Analysis, Onpage 9 comments

What a surprise! Once again, I’m introducing a new feature from the Searchmetrics Suite and one that I’m very much looking forward to working with when it finally goes live today. And, it’s all about analyzing subdirectories and subdomains using the Quick Analysis database. Why is this so important? I’ll explain that in a minute. […]

July 14th, 2011 | General, Product Notes 2 comments

For two weeks now, Google Instant has been open for non-logged in users,  meaning that it is now widely available  in Germany. How has this affected search behavior and what should search marketers be expecting? A few facts and figures, partly following from the Google Instant American launch in January this year. What does Google […]

June 14th, 2011 | Analysis, General 5 comments

Just came back from a breakfast meeting with Mike Butcher from Techcrunch held at the St.Oberholz at Rosenthaler Platz in Berlin Mitte. Following an announcement only made 2 days ago about 30 people (and counting when I left the place for my next meeting) to pitch our companies. Great spirit, great people, great ideas. What […]

June 1st, 2011 | Events, General No comments

At the Adobe Omniture® EMEA Summit 2011 in London, Adobe announced that Searchmetrics will be the first international search analytics software provider to take part in the Adobe Genesis Partner program. Thanks to this integration, with an expected release in Q3 of this year, customers of the Adobe Online Marketing Suite will be able to… […]

May 27th, 2011 | About us 1 comment