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Optimizing for Holiday SEO Success

GUESTS & RESOURCES

Episode Overview:

Join host Ben as he concludes Holiday Triage Week with Searchmetrics’ VP of Services Tyson Stockton discussing the final step of a successful holiday strategy – Optimizations. Together they discuss the optimizations you need to watch, tweak and adjust to ensure your strategy stays winning.

Performing regular website crawls is critical in your holiday optimization efforts. Namely, monitoring the URLs of core product and sales pages you’re aiming to win on during the holidays. If you’re working on a weekly ranking process, running daily crawls for particular keywords can help you identify issues early and indicate what updates need implementation.

Given the current economic landscape, it’s encouraged that SEOs take the competitive lead early to establish authority with consumers. As you execute your holiday plans, aim to start the optimization period right at the beginning of Q4.

Tagged:
Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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