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Noteworthy Search Marketing News Edition 2

Week of June 24, 2013  noteworthy search marketing news edition 2:

F.T.C Tells Search Engines to Label Advertising as Such 

On Tuesday, the Federal Trade Commission told two dozen search engine providers they should more clearly differentiate between results, paid content and advertising on Web pages. The commission has stated they have noticed a decline in compliance with their 2002 guidelines. Associate director for advertising practices Mary K. Engle says, “to avoid the potential for deception, consumers should be able to easily distinguish a natural search result from advertising that a search engine delivers.”

SEO Game Change: Are You Setting the Right Expectations?

Softball and SEO?  Jennifer Van Iderstyne uses softball as a metaphor for SEO to help businesses understand if they are setting the right expectations on search engine optimization. One thing Jennifer notes, is that it is important to set expectation management from the start with clients – that like sports, there are winners and losers. This articles looks at: understanding the playing field, who has moved the mound and recognizing a win or loss.

IgnitionOne: Mobile PPC Spend Sees Triple-Digit Growth, Retailer Spend Jumps 18% in Q2 

According to a new digital marketing report by IgnitionOne, paid search spend in the US has increased 7% year-over-year in Q2 2013 which is up from a 2% increase YOY in Q1. Additionally, clicks and impressions both rose 5%.

Searchmetrics Search Marketing News Edition 2

Image Source: Search Engine Land

State of Search: The History of Search…via Danny Sullivan 

Watch Danny Sullivan explain how search engines have evolved throughout the years. This video highlights location influenced searching, social signals, universal search vs horizontal or vertical search and even talking to Google in Chrome like you can talk with your phone. Check out the video now to hear more about the history of search.

Check-in with us next week to find the latest highlights on search marketing news!

What do you think of this week’s news?


Liv Longley

3 thoughts on “Noteworthy Search Marketing News Edition 2

  • Hi Liv, short and to the point. Search engines are constantly blending the organic and the paid results. It’s amazing how creative they can be. The average searcher is simply being deceived with the information he see, not to talk about the fact that it cost us (the advertisers) an additional cost. The dream on a noncommercial SE is unreal but on the other hand SE’s are becoming the voice of only those who have the money to invest.

  • Anyone who joins Twitter can do what is necessary to gain followers,
    but it is quite another to successfully do business
    with them and keep their loyalty. It is because your content is different and
    they cannot get this type of valuable content on other websites.
    Regular users of Twitter post short messages on almost anything they wish to let other people
    know, especially the ones who are following them.
    It really helps to do this if you have set
    up an automated system of tweeting so that you don’t
    need to go into Twitter each time you want to tweet.

  • Very useful information Liv! As Asher said, your post it’s short and to the point. It’s a really difficult job to make businesses to understand if they are setting the right expectations on search engine optimization or why they need SEO.

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