GUESTS & RESOURCES
- Tyson Stockton: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
Welcome to SEO Reporting Week on The Voices of Search Podcast.
This 5-part series covers everything you need to know about how to evaluate and communicate your SEO performance.
Tyson Stockton, Vice-President of Services at Searchmetrics, joins Voices of Search host Benjamin Shapiro to discuss the importance of evangelizing and reporting SEO in your organization.
Reporting Week kicks off SEO KPI funnel, how to establish your KPIs and how to collate data for each stage of the funnel in preparing for reporting on your success.