GUESTS & RESOURCES
- Glenn Welham: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
Join host Ben as he continues Agency Week with Searchmetrics’ Senior Account Executive Glenn Welham reviewing how to best maximize your agency’s output.
Agencies are able to maximize their outputs when they have the necessary resources available like manpower and datasets. Data is especially crucial as thorough insights give agencies the ability to effectively course correct roadmaps when necessary.
When an agency lacks accurate data reporting, they need to utilize analytics software that can easily pull and assemble data in thorough reports. Accurate insights make agencies more agile, and able to maximize their output of effective work. Placing too much pressure on an agency can sour your partnership, so it’s best to evaluate your successes before pushing for too much.
Maximizing your agency’s output is a delicate balance between maximizing output or causing burnout. Identify the best points of improvement and push for maximization there to resolve process issues and streamline efforts.