Marketing new blogs is no longer an easy thing. There is a need for unique and interesting content that grabs the attention of users and makes them frequent visitors. All it needs is to work around some very useful yet cheap tools available online that can help promote your blog with good success rate.
Research is a good way to know what exactly your readers are looking for and it does not always necessarily require investment in surveys or formal research. Social media sites have become a great tool to understand what really captures the attention of the new age generation these days. By noting down the necessary and performing a SWOT (Strength, Weaknesses, Opportunities, Threats) analysis you can easily decide what content can really work for your blog. Once you have achieved clear objectives, the following marketing tips can be used to promote your blog fantastically well.
Utilizing simple tools or Incentives
Word of mouth is the best way to judge and notice a unique product that is raising eyebrows. This can be furthermore explored by making strategic calls to action where people are rewarded to share the blog posts. You can also use other ways but these simplistic ways of call to action, free services and other such incentives can help you create a potential customer base that will last long.
Market using a blogging campaign
Start a blog that has an editorial calendar, which will help you in managing content well and you shall never run out of things to say and do. Thematic content can be added on the blog with the consultation of people at respectable positions of your organization. Such collaborative effort can avoid problems such as writer’s block and generate an environment that has space for creative growth. You can start writing yourself or hire some professional writers to do the necessary writing tasks. Once the processes are in place you can avoid any delays and structure in making your project in a better way.
Email Marketing and its advantages
Email marketing has a higher potential when it comes to attracting and reaching a wider audience. This tool can be used to target customers of different interests and different demographics by segmenting them under targeted lists. Cheaper platforms like MailChimp can also be used to create brand template and call to action buttons with ease.
This tool can be used individually or can be plugged with the blogging campaign by adding it on the blog as well. You can additionally put videos and eBooks as attachments in emails to make it more interactive. When used in the right way Email marketing has several benefits out of which one is to reach a wide range of audience. Plus other things like case studies, infographics, etc can have a better impact with such targeted audience.
Use Giveaways to spread goodwill
Giveaways are a necessary and easy way to earn loyalty and goodwill from your customers. But if the audiences are well known and catered well there is no need to indulge in this method on a massive scale. For example a re-useable bag with your blog’s logo on it can work well to spread the word. eBooks can be used to market the blog or offer free sessions of introductory coaching so that readers get attached to your blog instantly. Also you can collaborate with relevant local sponsors to offer giveaway or engage your audience in various different contests too.
Harness the power of Social Media
Social media is the best way in today’s generation to promote and market your blog as it is a tool in itself and has the capacity to support a wide scale marketing campaign. An important and one of the best ways to utilize it is to read and respond to tweets from potential customers or invite them to write a guest post on your blog. There is no doubt that social media can be used to offer giveaways to users, promote content on the blog and even announce about new products to the users. Keep in mind to follow the rules on each site and open accounts on LinkedIn, Twitter and Facebook. Also promote and let readers know about any new post that has been posted recently on the blog. You can use the status of your account to announce latest news and interesting information that will grab reader’s attention.
Social media requires creation of loyal and dynamic community by simple tools available on these sites for free or at a very low cost. With such little expense in the books new online business and blog owners can simply plan and strategize to market their product well.
Ensure there isn’t wastage of time and resources with the work amount you put in the blog. Instead try to draw attention to the blog by surfing and marketing through various social media sites like Twitter, Facebook and more. Engage the audience by posting interesting topics and sharing them on such platforms. Message boards and forums can be used to create new thread pertaining to your blog and redirect to your posts. Also SEO should be used to enable an effective way to direct high search traffic towards your blog along with the use of right keywords to make your blog easily accessible and searchable. This enables your blog to be more found and read by readers surfing through the internet.
People love the idea of unique content and they do share it openly if it’s really worthy of letting others know. To grab more eyeballs add multimedia into blog posts such as videos, pictures, etc or create infographics. Content along with amazing visuals has greater possibility of seeking the attention of users along with social media marketing enabling them to share the same on their social media profiles. Regular content on the blog and promotion of each is a very important aspect of blogging. Some new content should be added on the blog almost each day and coupling that with the above marketing tips will get good results for your blog. Remember, that the goal is to have a blog that every user looks forward to visiting and reading, and posts on a regular basis can keep this enthusiasm of users alive forever.
I’m Ramya, a freelance web designer/writer based in India. I have worked in a number of SEO projects and have a good insight into creating a web design with SEO techniques incorporated in it. Apart from web designing and SEO I also contribute high-quality articles to top class websites and blogs. Besides business I am part-time wildlife photographer and generally an extrovert, I also like travelling to different destinations.
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Please note: This is a guest blog.