GUESTS & RESOURCES
- Phillip Thune: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
Join host Ben as he concludes his conversation with Textbroker CEO Phillip Thune to talk about how to effectively manage and scale your outsourced content production. Together they discuss how to frame your scaling plan and what to keep top-of-mind as you create it.
As your writing team starts creating content it’s best to check in with them on the first few pieces of content. This ensures they’re in alignment with your project plans and you can also solve initial problem points as they arise. Handling issues now eliminates problems down the road that could grow into bigger issues.
Maintaining quality is essential in the scaling process. Tasking an in-house editor to review outsourced content is critical as they can spot content issues quickly. They can identify when copy is not up to par or see when a writer’s creativity levels are dropping and re-assign different topics based on writer strength.