searchmetrics email facebook github gplus instagram linkedin phone rss twitter whatsapp youtube arrow-right chevron-up chevron-down chevron-left chevron-right clock close menu search
1720817208

Managing & Scaling Outsourced Content Production

GUESTS & RESOURCES

Episode Overview:

Join host Ben as he concludes his conversation with Textbroker CEO Phillip Thune to talk about how to effectively manage and scale your outsourced content production. Together they discuss how to frame your scaling plan and what to keep top-of-mind as you create it.

As your writing team starts creating content it’s best to check in with them on the first few pieces of content. This ensures they’re in alignment with your project plans and you can also solve initial problem points as they arise. Handling issues now eliminates problems down the road that could grow into bigger issues.

Maintaining quality is essential in the scaling process. Tasking an in-house editor to review outsourced content is critical as they can spot content issues quickly. They can identify when copy is not up to par or see when a writer’s creativity levels are dropping and re-assign different topics based on writer strength.

 

Tagged:
Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

Write a Comment

Note: If you enter something other than a name here (such as a keyword), or if your entry seems to have been made for commercial or advertising purposes, we reserve the right to delete or edit your comment. So please only post genuine comments here!

Also, please note that, with the submission of your comment, you allow your data to be stored by blog.searchmetrics.com/us/. To enable comments to be reviewed and to prevent abuse, this website stores the name, email address, comment text, and the IP address and timestamp of your comment. The comments can be deleted at any time. Detailed information can be found in our privacy statement.