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Learnings from 400 On-page SEO Experiments


Episode Overview:

Join host Ben as he talks with Kyle Roof, cofounder and SEO at Page Optimizer Pro and Internet Marketing Gold about the insights gained from over 400 on-page SEO experiments. 

As many SEOs have discovered, there are more opinions about SEO and Google’s approach than practitioners in the industry. This disparity led Roof to run thousands of tests (over 400 of which many have been published here) to isolate single variables that matter for both indexing and/or ranking. Starting with smaller data sets allowed for a focus on the factors that matter most, eventually going broader as the results were understood. 

This testing answered big questions like, “Is something a ranking factor?” and “Is one ranking factor stronger than another?” It also addressed indexation vs ranking: while some on-page SEO components are factors that play a role in the ranking of a page, they won’t impact whether or not it’s indexed to start. While most SEOs know that keyword density is an overly simplistic approach, having the right keyword in the URL, meta title, H1, and paragraph tags get you 70% of the way. 


Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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