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Leading vs Lagging SEO Metrics – Tyson Stockton // Searchmetrics

GUESTS & RESOURCES

Episode Overview:

Welcome to SEO Reporting Week on The Voices of Search Podcast.

This 5-part series covers everything you need to know about how to evaluate and communicate your SEO performance.

Tyson Stockton, Vice-President of Services at Searchmetrics, joins Voices of Search host Benjamin Shapiro to discuss the importance of evangelizing and reporting SEO in your organization.

In Part 2, find out about the difference between leading and lagging SEO metrics. While your stakeholders might want you to focus on the lagging metrics covering traffic and conversions, it’s important to explain and report on leading metrics to demonstration testing and progression.