GUESTS & RESOURCES
- Joe Sinkwitz: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
In today’s episode host Ben Shapiro concludes Influencer SEO Week with Intellifluence CEO Joe Sinkwitz discussing how to best scale an SEO-centric influencer program. Together they examine how to keep influencer programs relevant and maximize its value.
Scaling your program requires understanding how quickly your program can grow and ensuring you’re not exceeding operational bandwidth. Acquiring the right people, resources and technology for your program can be accomplished using a CRM. Valuable CRM features help easily track what phase of a relationship you’re in with an influencer and maintain a steady pipeline.
No ceiling exists for ROI in influencer marketing. Influencers can be applied to all industries and channels within marketing as long as they are applied correctly with thought out strategies in place.