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How to Evaluate SEO Campaign Success – Cassie Dell // Searchmetrics

GUESTS & RESOURCES

Episode Overview:

Join host Ben as he continues SEO Workflow Week with Searchmetrics’ Client Success Manager Cassie Dell to explain the best methods to evaluate your SEO efforts. 

Although it’s tempting to just evaluate certain parts of your data, you need to evaluate data from all sources to gain a complete picture of your strategy’s performance. This includes segmenting and examining all sources from desktop and mobile data sources. 

Most people don’t know that SEO is a slow developing channel with high returns, which makes it difficult to evaluate and demonstrate an SEO strategy’s success. Monthly evaluations of your SEO campaign can clearly illustrate its time to maturity and provide a detailed timeline for evaluation from other departments and higher ups.

Evaluate your campaign against your competitors and yourself from the baselines you created at the beginning of the implementation process.

Tagged:
Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Director of Enterprise Services, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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