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Data-Driven, Decision-Making Framework – Tyson Stockton & Alan Turner // Searchmetrics

GUESTS & RESOURCES

Episode Overview:

Join host Ben as he kicks off Search Insights Week with Searchmetrics’ VP of Services Tyson Stockton and VP of Sales (Americas) Alan Turner. Together they discuss a recent webinar topic on data-driven, decision-making frameworks.

A common problem facing marketers using data to inform marketing strategies is lag issues. Studies can become quickly outdated, especially during tumultuous times like 2020 where things seem to change by the day. Search data can help improve the accuracy of historical data by examining present trends through search features like current SERP listings.

To better form a data-driven, decision-making framework, it’s best to acquire search engine information and aggregate that data for better accuracy. Breaking down that data to mine it for consumer behavior makes your data more powerful.