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Darwinism in Search


Episode Overview:

Join host Ben as he concludes his conversation with Kalicube founder and author Jason Barnard discussing why only the strongest survive in the everchanging search industry. Together they review what “Darwinism in search,” is and its impact on search technology.

Google’s algorithm ranks websites much like the natural world, where only the strongest and fittest survive and make it to the top. Google’s own search features and ranking factors aren’t immune from this process. The search giant makes changes to its rich element ranking system based on industry developments and user needs.

Google aims to deliver results and answers organically. They introduce new rich elements to the system and let it naturally bid, or compete, for a place within it. Elements will win a place in results when users deem it a more appropriate choice compared to other features like classic blue links.

Tyson Stockton

Tyson Stockton

Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.

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