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Core Web Vitals Week Pt. 3

GUESTS & RESOURCES

Episode Overview:

Ben continues Core Web Vitals week with Searchmetrics’ Senior SEO Strategist Kathy Brown and Senior SEO Strategist Karl Kleinschmidt to talk about the second Core Web Vital, FID (First Input Delay). They discuss how this metric is measured and how to go about making changes once you have diagnosed it.

FID is the measurement of time from when a visitor first interacts with the web page. This is the first time a click or tap when the browser starts responding to your action. Although FID can be difficult to diagnose, it is an incredibly powerful field metric.

This metric cannot be simulated in a lab and needs user interaction in order to be measured – field data. In order to fix your FID score you need to work with developers to break up the script into smaller pieces. But once it is monitored and has been optimized, it can start benefiting your website’s rankings.

 

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Kathy Brown

Kathy Brown

Senior SEO Manager, Searchmetrics Kathy Brown has over a decade of experience in Technical SEO, working with large enterprises, growing B2Bs and global eCommerce brands to improve their online visibility. At Searchmetrics Kathy partners with our largest clients, working directly with Senior Marketing and Product Managers to grow their revenue by increasing organic traffic.

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